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Theory

Marketing Liberty

Intro

Moderation as Marketing Strategy

Positioning, and the Lesser of Two Evils Dilemma

To the Left

To Environmentalists

To Moralists

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Marketing to the Left

In order to do more than split the Republican Party, we need to target freedom-loving members of the Left as well as we do freedom-loving members of the Right. Before we go out there selling our ideas to leftists, we need to answer the following questions:

  1. Who are the Left? Are they really those who are "for personal freedom and against economic freedom?" Or is there a better definition?
  2. How can we serve them?

After we answer these questions, we can go about selling our ideas and the party.

A quick heads up: a major problem we have targeting the Left is our Nolan-Chart definition of the Left. This definition points out how many on the Left tend to be against certain freedoms. This negative definition makes it hard to find the true freedom-lovers.

Further, this definition fails to focus on what the Left is for economically, so we have a hard time selling our economic ideas to them.



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To the Left

Marketing to the Left


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