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Theory

Marketing Liberty

Intro

Moderation as Marketing Strategy

Positioning, and the Lesser of Two Evils Dilemma

To the Left

To Environmentalists

To Moralists

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Marketing to Moralists

Libertarians want to legalize quite a bit of behavior that many consider to be naughty.

So do we just write off conservative Christians and other moralists? Do we simply admonish that "government should not legislate morality"?

Or do we have something positive to offer moralists?

Hint: a good case can be made that a libertarian society would be more moral than the one we have today.


The Power of Mercy by Carl Milsted. The case for liberty can be found in this country's best-selling book—a book that sells even better than Atlas Shrugged.

The Law of Liberty by Carl Milsted. Many libertarians who come from Objectivism or from the Left write off Christian fundamentalists as hopelessly authoritarian. This is a huge mistake. Christianity is fundamentally libertarian. In this essay the case for more liberty is made using the Old Testament.


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To Moralists

Marketing to Moralists
The Law of Liberty
The Power of Mercy


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