Market Positioning
General market positioning is the primary tool for solving the dreaded "Lesser of Two
Evils Dilemma."
Consider, if all we do is attract freedom loving Republicans, then all we will
accomplish is:
- Make Democrats win.
- Tighten the grip on the Republican Party by its anti-freedom factions.
This does not make for more freedom.
Thus, the fundamental marketing issue for the Libertarian Party is: where do
we find people that favor free market economics yet do not favor the
Republican Party? How does the Libertarian Party position itself to attract
these people?
Answer this and we can grow without causing damage to liberty.
Grow enough, and we can then attract freedom-loving Republicans to jump on
the bandwagon and win!
The Neolibertarian Movement by Lance Kennedy.
Let's investigate Neo-libertarianism.
Models, Maps and Visions of Tomorrow by David Brin.
Most libertarians know - far better than others - that the hoary old left-right political spectrum is worse than useless. Alas, some of the “better alternatives” only serve to muddy the waters. Here, scientist and science fiction author David Brin suggests a few new models that may be helpful... if taken with a grain of salt.
This is part 1 of “Political Totemism and the Danger of Metaphors.”
Why disaffected Democrats may help us grow by A.R. Post.
Believe it or not, a great source of potential libertarians can be found in the Democratic Party. The answer is to look for disaffected Dems, those unhappy with the modern party's autoritarian policies and poorly performing candidates.
What it Takes to Win by Carl S. Milsted Jr..
Looks at why third parties usually fail in the United States, and then points out an inviting loophole. This article was originally published in the February 2005 issue of LP News.
Is it Time for the LP to Take a Moderate, Populist Approach? by Robert Capozzi.
Argues that our market position should not only be more moderate, but also be more populist.
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